What does this mean Amazon stock price will be cheaper. Amazon current price is $2970 per share. If the split were to happen today the price would drop to $148.50.
While this does nothing for the valuation of the company it makes the stock much more appealing to retail investors.
Would you rather pay almost $3k or $150 to own Amazon?
I expect more retail investors to come into Amazon which will increase the stock price over time.