Facebook jumped over 6% after releasing their earnings for Q2. Incase you didn't know Facebook also owns Instagram. While many of us may use the platform for social networking many businesses use it to run ads to promote their business & products. This has become a new source of revenue for the company.
Around the world, 3.45 billion people now use at least one of Facebook’s apps every month. Monthly active users of the core Facebook product rose to 2.85 billion, from 2.60 billion a year ago.
With this many users Facebook will continue to grow their platform which should result in more revenue which means investors should profit in the end as well.